Arc ECD Beri Cheetham is the creator of the call-for-entry poster for this year's Cristal Awards after his design won a prestigious global contest. The poster beat 400 entries from agencies in 36 countries around the world to be chosen as the official poster for the annual awards ceremony, which will take place in December in the Swiss Alps. Arc's winning poster features an ice block against a backdrop of Swiss mountains with the line: “Enter before this poster melts”.