Our challenge was to create a campaign to position Nestlé Pure Life as the bottled water of choice for healthy family hydration.

Shoppers struggle to link occasions to the quantity of water we require for hydration everyday. And bottled water sales are significantly over index Online.

We created an in-store and online campaign that communicates the need for healthy hydration, and the better taste of Nestlé Pure Life that means the whole family will drink more.