When we set ourselves the goal of winning Agency of the Year I’m not sure we really expected to win it once, let alone two years running. So last night's Group domination of the IPM awards with Arc picking up Agency of the Year was an evening to savour.
In the Social Media category Leo Burnett Change and Arc won Gold for NSPCC Flaw in the Law , Holler and Leo Burnett won Silver for P&G Like a Girl and Arc, Atelier and Leo Burnett won Bronze for Old Spice Gentleman Hunt. Always Like a Girl picked up another Gold and Old Spice and NSPCC each won another Gold and a Bronze. The Arc sponsorship team picked up a Gold in the International category and Silver in Sponsorship for Fry Football along with a Bronze for the McDonald’s Cup. To top it all P&G picked up brand owner of the year.
Well done to all of the teams involved – some great examples of collaboration from across the group. A quote from the awards brochure says it all: “What the IPM Agency of the Year trophy recognises is strength in depth – the ability to deliver an exceptional level of creativity, planning and execution not once, but many times, for different brands and services and across different industry sectors”