Leveraging Peroni's 'Vivi in Stile' (or 'Live in Style') app we created a rewards programme that offered high value Italian themed prizes and holidays, as well as nights out with friends to renowned Peroni venues. We continued this on-trade relationship by taking the 'Opera di Peroni' experiential event into bars, where people were immersed in a contemporary operatic experience that unfolded right in front of their eyes.

In-store we celebrated Italian-style with innovative and premium POS and sampling activity that paired Peroni with aperitivo; the ultimate accessory to a great night in with friends.

Whether it was the Spring/Summer or Autumn/Winter seasons style, Peroni was the campaign on everyone's lips.