arc London

T-H-X

Fabulous salon hair made easy

Overview

The beauty industry is a constantly evolving one, and we all want products that give us the same professional salon results at home. So when T-H-X launched their new range of electrical styling products they wanted to do it in a relevant and eye- catching way which cut through the clutter and gain standout in this competitive landscape.

T-H-X put on a launch party with celebs and champagne to get people talking and showcase the product range. In order to make this a memorable and engaging event, it was essential that the people we provided looked fabulous, had great hair to demonstrate the type of home styling the products deliver, and had the ability to keep the energy and spirit of the event alive all night to ensure that guests had a good time.

The activity exceeded our client's expectation. Our staff helped deliver an unforgettable night of fun that created a buzz and desirability around the brand and made media headlines

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