Samsung is known in the consumer arena, but how could we get them onto the business person's agenda?

We created a suite of content that demonstrating Samsung's B2B offering under the “Bring Life to Business” campaign – including a brand video and case study films, supported by OOH. The assets were played at the launch of the campaign at the IFA electronics event in Berlin, showing key decision-makers exactly how Samsung's products and solutions could help them get ahead and grow.

We took Samsung's previously fragmented approach to communication and gave them a single B2B voice rooted in their consumer heritage.