Although Barny was a well-seasoned traveller across many European countries, he didn't arrive in the UK until 2013. We needed to make Mums believe in the product and understand that Barny is a wholesome, healthy snack for kids without artificial colours or preservatives.

We took Barny on tour, visiting a number of large family-focussed events to introduce him properly. The experience was carefully designed to appeal to mums with young children and to create Barny's world in an exciting, educational, fun way – tying in with the ATL campaign.

Our experience included an interactive AR wall, bringing to life Barny's 'friends' with fun facts and animations. The tour also included an area of themed nature tables where children could learn more about leaves, flowers and insects by completing activity sheets with the help of their parents.

The tour ran for 13 days, reaching 350,000 households and distributing 287,000 samples - all helping Barny to make friends and get into lunchboxes around the country.