The Jeep Grand Cherokee is one serious SUV. In fact, it's the most awarded SUV ever. But Jeep wanted to show both its existing and prospective owners that it also had a fun side. Through research, we learned that 1 in 3 SUV drivers own a dog, which gave us an idea.

We've all seen dogs with their head out of a car window and thought how funny, majestic or plain weird they look. So to emphasise the point, we produced a set of online films that put it all to music.

Stars included a dynamic Great Dane riding in the back of the Jeep with classical music blaring out, plus a chilled Afghan Hound cruising with his hip-hop tunes. By cutting the dog's movements to music, the films demonstrated that ‘it's more fun in a Jeep'.