Publicis merges shopper agencies under Arc brand

Arc, Vivid Brand, and Saatchi X will bring Publicis Communications shopper talent together under one roof, to create a powerful new offering

3 years ago | PressSee More

Arc organise rave in a cave for Coors Light

Molson Coors has launched two linked Coors Light ice-themed promotions, The latest offers consumers the chance to win ‘once-in-a-lifetime adventures’ to a rave in the Coors Light ‘Ice Cave’ in Les Arc

4 years ago | PressRead More

What does a 6 Nations fan look like?

Sponsorship research tool finds more female fans than men, with strongest support in the youngest and oldest age categories

4 years ago | PressSee More

Arc examines women's World Cup brands and fans

Women’s World Cup fans boast high levels of engagement and make more efforts to follow the event live, reveals Arc’s Richard Dutton

5 years ago | PressSee More

Empathy and insight in business marketing

B2B communication lacks the human touch and needs to emulate its consumer-facing counterpart in making an emotional connection.

5 years ago | PressSee More

New sponsorship research tool tackles rugby stereotypes

Arc's new tool, SponsorDNA, aims to provide a deeper understanding of events by measuring fans' interests and interactions

5 years ago | PressSee More
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