Publicis merges shopper agencies under Arc brandArc, Vivid Brand, and Saatchi X will bring Publicis Communications shopper talent together under one roof, to create a powerful new offering7 years ago | PressSee More
Arc organise rave in a cave for Coors LightMolson Coors has launched two linked Coors Light ice-themed promotions, The latest offers consumers the chance to win ‘once-in-a-lifetime adventures’ to a rave in the Coors Light ‘Ice Cave’ in Les Arc7 years ago | PressRead More
What does a 6 Nations fan look like?Sponsorship research tool finds more female fans than men, with strongest support in the youngest and oldest age categories8 years ago | PressSee More
Arc examines women's World Cup brands and fansWomen’s World Cup fans boast high levels of engagement and make more efforts to follow the event live, reveals Arc’s Richard Dutton8 years ago | PressSee More
Empathy and insight in business marketingB2B communication lacks the human touch and needs to emulate its consumer-facing counterpart in making an emotional connection.8 years ago | PressSee More
New sponsorship research tool tackles rugby stereotypesArc's new tool, SponsorDNA, aims to provide a deeper understanding of events by measuring fans' interests and interactions8 years ago | PressSee More
